- Role overview
- Apply
Summary:
Reporting to the Vice President of Sales & Marketing, the Business Development / Product Manager (Business Unit Manager) is responsible for leading and growing a strategic business unit from early-stage market development through long-term profitable growth.
This role combines product management, product marketing, business development, and business leadership responsibilities. The BUM will serve as the overall business champion for the assigned product line, driving market growth, product differentiation, customer adoption, profitability, and long-term strategic positioning.
The ideal candidate is both strategic and hands-on — capable of building a business through strong “outside-in” market understanding while coordinating cross-functional teams to execute growth initiatives.
This position requires a strong understanding of the 4Ps of marketing (Product, Price, Place, and Promotion), customer and market research, product commercialization, competitive positioning, and business management.
The Business Unit Manager will ultimately own the business units:
- Growth strategy
- Product roadmap
- Market positioning
- Sales growth
- Profitability and margin performance
- Customer and market engagement
Scope of Position:
- Lead and grow the assigned business unit by developing and executing strategic plans focused on sales growth, profitability, market expansion, and long-term competitive positioning.
- Serve as the product and business champion for the product portfolio, owning the product lifecycle from market research and product development through commercialization and ongoing growth.
- Conduct outside-in market research through direct engagement with customers, architects, engineers, contractors, applicators, and distributors to identify unmet market needs, emerging trends, and opportunities for product improvement and differentiation.
- Develop and implement product marketing strategies, including product positioning, value proposition development, pricing strategy, competitive positioning, and go-to-market plans.
- Create and support sales enablement tools, technical literature, training materials, presentations, and promotional initiatives in partnership with Marketing Services and Sales leadership.
- Establish and monitor key business and product metrics to evaluate market performance, identify growth opportunities, and support strategic decision-making.
- Lead cross-functional collaboration between Sales, Marketing, R&D, Manufacturing, Technical Services, Supply Chain, and Customer Service to drive successful product launches, business initiatives, and operational alignment.
- Support and drive business development activities by identifying new market opportunities, participating in customer meetings and industry events, and assisting sales teams in specification and project development efforts.
Key Responsibilities
Business Leadership & Growth
- Lead the strategic direction and profitable growth of the business unit.
- Develop and execute short- and long-term business plans aligned with company objectives.
- Establish and monitor business unit performance metrics, including sales growth, profitability, margin performance, and market penetration.
- Drive business development initiatives to expand market opportunities and customer adoption.
- Champion growth projects and strategic initiatives across the organization.
- Develop annual business plans, forecasts, and growth objectives.
- Monitor competitive activity, market trends, and emerging technologies.
- Identify opportunities to improve profitability, operational effectiveness, and customer value.
Product Management & Product Marketing
- Serve as the product champion and internal business leader for the assigned product portfolio.
- Own the product lifecycle from market research and product development through commercialization and growth.
- Lead product positioning, value proposition development, and competitive differentiation strategies.
- Develop product roadmaps and commercialization strategies.
- Drive new product development initiatives in collaboration with technical, manufacturing, and commercial teams.
- Gather and analyze customer, market, application, and competitive intelligence.
- Conduct “outside-in” market research through direct interaction with:
- Customers
- Architects
- Engineers
- Contractors
- Applicators
- Distributors
- Evaluate product performance, application methods, and field feedback to identify opportunities for:
- Product improvement
- System simplification
- Increased customer value
- Competitive differentiation
- Partner with Marketing Services to develop:
- Product messaging
- Sales tools
- Technical literature
- Training materials
- Promotional campaigns
- Support pricing strategy development and margin optimization.
Sales & Market Development
- Work closely with Sales leadership and field sales teams to drive specification activity and market growth.
- Support key customer relationships and strategic project opportunities.
- Motivate and support sales teams through training, product education, and business development initiatives.
- Participate in customer meetings, field visits, presentations, and industry events.
- Assist in developing sales strategies that improve market penetration and profitability.
- Support channel strategy and customer engagement initiatives.
- Provide technical and commercial guidance to support successful product adoption.
Cross-Functional Leadership
- Lead and coordinate cross-functional teams supporting the business unit.
- Collaborate with:
- Sales
- Marketing
- Manufacturing
- Supply Chain
- Technical Services
- R&D
- Finance
- Customer Service
- Drive accountability and alignment around business unit goals.
- Ensure projects move effectively from concept through launch and commercialization.
- Support continuous improvement initiatives and operational efficiencies.
- Assist in establishing processes, metrics, and reporting tools that support growth and profitability.
Financial & Business Management
- Manage business unit financial performance, including:
- Revenue growth
- Margin performance
- Forecasting
- Business planning
- Review sales, profitability, and operational data to identify trends and improvement opportunities.
- Participate in budget planning and resource allocation.
- Support strategic decision-making through business analysis and market insight.
- Develop and track key performance indicators (KPIs) for the business unit.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Engineering, Construction Management, or related field required.
- MBA or advanced business/marketing education preferred.
- Minimum 3–7 years of progressive experience some or all of the following:
- Product Management
- Product Marketing
- Business Development
- Strategic Marketing
- Sales Leadership
- Business Unit Leadership
- Experience launching or growing new products or emerging business lines preferred.
- Strong understanding of strategic marketing principles and the 4Ps of marketing.
- Experience with customer-facing market research and voice-of-customer initiatives.
- Strong analytical, financial, and business planning skills.
- Experience leading cross-functional teams and influencing without direct authority.
- Excellent communication, presentation, and organizational skills.
- Ability to travel to customer sites, industry events, and field locations as required.
Desired Characteristics
- Entrepreneurial mindset with strong business ownership mentality.
- Strategic thinker with strong execution capability.
- Strong customer engagement and relationship-building skills.
- Comfortable operating in a fast-paced, evolving business environment.
- Self-starter capable of building structure and process in a developing business.
- Strong commercial instincts balanced with technical curiosity.
- Ability to translate customer and market feedback into actionable business initiatives.
- Passion for innovation, growth, and continuous improvement.
Success Metrics
Success in this role will be measured by:
- Business unit sales growth
- Profitability and margin improvement
- New product commercialization success
- Increased market adoption and specification activity
- Product line growth and market share expansion
- Customer engagement and satisfaction
- Competitive positioning improvements
- Execution of strategic growth initiatives
- Development of scalable business processes and infrastructure
The base salary anticipated is $120k-$150k per year for this position at the time of this posting. Consistent with applicable law, actual compensation may vary and will be determined by several factors, including but not limited to, the applicant’s skills, qualifications, experience, and other job-related factors. Isolatek International reserves the right to modify this pay range at any time. An employee may also be eligible for annual discretionary incentive compensation based on company and personal performance.
Isolatek offers a wide range of employee benefits, including health insurance, life insurance, disability insurance, paid time off, sick leave, vacation, and 401(k), in addition to other benefits.
This job description is not intended to contain a comprehensive listing of activities, duties, or responsibilities that are required for this position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Isolatek is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. No phone calls, please.
